Google Ads

Google Ads is Google's online advertising platform, in which advertisers configure campaigns, objectives, budgets and bidding strategies for ads that compete in Google-operated advertising auctions.

AI capabilities recorded

• Smart Bidding — AI-directed auction-time bidding

  Active · verified 2026-10-02

  Google Ads Smart Bidding uses Google AI/machine-learning predictions to automatically determine auction-specific bids for conversion and conversion-value objectives within advertiser-configured campaign targets and spending controls. It does not create campaigns, choose the advertiser's budget, or carry unrestricted spending authority.