Breeze

HubSpot's AI branding, referred to in HubSpot documentation as "Breeze, HubSpot's AI", covering AI features and agents documented across HubSpot tools.

AI capabilities recorded

• Data Agent Workflow Actions

  Active · verified 2026-09-03

  HubSpot workflow actions (Data Agent: Custom prompt, Data Agent: Research, Data Agent: Fill Smart Property) that apply Breeze AI to enrolled record data inside HubSpot workflows.

• CRM Record Summarisation

  Active · verified 2026-09-02

  HubSpot's Breeze AI can generate AI summaries of HubSpot CRM records using information and activities associated with those records. The documented surface for this capability is Breeze Assistant, HubSpot's conversational AI assistant.

• Customer agent action execution

  Active · verified 2026-09-25

  HubSpot's Breeze Customer Agent selects and invokes published built-in or custom actions in response to customer requests during a conversation. The agent interprets the request, determines whether an action is appropriate, selects the configured action, collects and supplies required inputs, invokes it, and continues the conversation using the configured response instructions. The configured operation itself is not AI reasoning. Documented actions include Update CRM object, lifecycle-stage updates during lead qualification (BETA), workflow enrolment, and custom GET/POST calls to external endpoints.